This is a reminder for the Adweek webinar to be held on March 14, 2023.  Adweek is hosting a webinar ‘How the Big Ten Amps Up Fan Engagement and Monetization: The Power of a Unified Data Strategy’ on Tuesday, March 14, 2023, at 1.00 pm EDT. The Adweek team says, “Hear directly from the Big Ten Conference’s CIO Nate Schnader, Snowflake’s industry principal for agencies and advertisers Erin Foxworthy, and Flywheel Software’s co-CEO David Joosten to learn how they collaborated to achieve this goal. You’ll find out: Why a growth-oriented data foundation translates... [...]

With 14 member universities, the Big Ten Conference has no shortage of fans. But with each member having its own approach to identifying and reaching its audience, the conference is also no stranger to data challenges, creating the need for a unified strategy that breaks down silos across schools. Adweek is hosting a webinar ‘How the Big Ten Amps Up Fan Engagement and Monetization: The Power of a Unified Data Strategy’ on Tuesday, March 14, 2023, at 1.00 pm EDT. The Adweek team says, “Hear directly from the Big Ten Conference’s CIO Nate Schnader, Snowflake’s industry principal... [...]