Rank Ranger’s  Darrell Mordecai has published ‘The Hands-on Guide to Winning Featured Snippets’ to improve your marketing performance using Google featured snippets. Mordecai says, “In this post, I’ll be covering how to take your research from the previous post, and put it into action. Before we jump in, we first need to understand user intent. UNDERSTANDING USER INTENT FOR WINNING FEATURED SNIPPETS User intent refers to what the searcher is looking for when typing a query into Google. It’s where Google meets the user by presenting content. The user has a burning question... [...]