Guide to Google’s Featured Snippets Optimization

Google’s featured snippets are selected search results that are featured on top of Google’s organic results below the ads in a box. MOZ contributor Ann Smarty has published an in-depth article offering useful tips to optimize for Google’s featured snippets. She says, “Multiple studies confirm that the majority of featured snippets are triggered by long-tail keywords. In fact, the more words that are typed into a search box, the higher the probability there will be a featured snippet. It’s always a good idea to start with researching your keywords. Moz’s Keyword... [...]