First-party data is crucial for businesses as it provides accurate, privacy-compliant insights directly from customers, enhancing personalization and targeting. With tighter data regulations, leveraging first-party data ensures better control over audience engagement and marketing effectiveness. Digital Marketing Depot has published a new e-book ‘Mastering First-Party Data: The Complete Playbook for Marketers’. The DMD team says, “As Google shifts its approach to third-party cookies, first-party data has become even more essential for marketers aiming to create personalized, privacy-compliant... [...]

Content Marketing Institute has published a new video ‘Google Eyes a First-Party Data Prize’ featuring Robert Rose. The CMI team says, “According to Reuters, Google’s parent company is eyeing an acquisition of ad tech giant HubSpot. On the surface, the mega-deal seems like a dicey move that U.S. anti-trust regulators are likely to block. Yet Robert Rose sees it as an act of faith in the value of first-party data for ad targeting, personalization, and monetization.” Content Marketing Institute  [...]

This is a reminder for the Adweek webinar to be held on March 21, 2023.  Adweek is hosting a webinar ‘Grow Your Funnel in a Post-Cookie Landscape: Boost Conversions and Loyalty With First-Party Data’ on Tuesday, March 21, 2023, at 1.00 pm EDT. The Adweek team says, “Get practical advice on how to grow your funnel more effectively in the post-cookie era from experts at VMLY&R, Phase2, Whereoware and Acquia. You’ll find out:  Marketing strategies to build a strong funnel without relying on third-party data Why first-party data converts new customers at a much higher rate Best... [...]

The post-cookie world presents new challenges for marketers that need to drive acquisition and boost engagement. Customers today want brands to speak to them as real human beings, offering personalized interactions across different touch points. Adweek is hosting a webinar ‘Grow Your Funnel in a Post-Cookie Landscape: Boost Conversions and Loyalty With First-Party Data’ on Tuesday, March 21, 2023, at 1.00 pm EDT. The Adweek team says, “Get practical advice on how to grow your funnel more effectively in the post-cookie era from experts at VMLY&R, Phase2, Whereoware and Acquia.... [...]

Google has made available a video recording of the session ‘Activate your relationships: How to boost revenue with first-party data’ on demand. The Google team says, “In today’s privacy landscape, a publisher’s first-party data is a valuable asset for maintaining relevance for their users and driving revenue to fund content and services. During this webinar, Ad Manager’s director of product management, Peentoo Patel, discusses three ways that publishers can use their first-party data and new privacy-focused solutions to activate their user relationships and deliver... [...]

While the death of the third-party cookie invokes ad nauseum, the companies that will thrive post-shift aren’t taking a passive, “wait-and-see” approach. As businesses begin to bear the brunt of the recession, they must create opportunities to differentiate their brand and transform their relationships with customers. ClickZ is hosting a webinar ‘The pivot to first-party data’ on Tuesday, October 25, 2022, at 10.00 am ET. The ClickZ team says, “Join this ClickZ and BlueConic webinar as Michele Szabocsik, VP Product Marketing, reveals how businesses like Heineken USA, Mattel... [...]

This is a reminder for Adweek’s webinar on October 4, 2022. Adweek is hosting a webinar ‘Unlock the Hidden Potential of Your First-Party Data: Drive Impact Across Acquisition, Retention and More’ on Thursday, October 6, 2022, at 1.00 pm EDT. The Adweek team says, “Join Resonate CMO Ericka Podesta McCoy as she reveals how to leverage the first-party data you already have to drive impact for acquisition, retention and upsell initiatives:     Why revealing the human behind the consumer is critical for a smarter, more efficient marketing strategy How to unlock value by leveraging... [...]

Brands have already started the migration away from third-party cookies in an effort to acquire new customers while bringing new levels of urgency to retaining and growing existing customer relationships. Adweek is hosting a webinar ‘Unlock the Hidden Potential of Your First-Party Data: Drive Impact Across Acquisition, Retention and More’ on Thursday, October 6, 2022, at 1.00 pm EDT. The Adweek team says, “Join Resonate CMO Ericka Podesta McCoy as she reveals how to leverage the first-party data you already have to drive impact for acquisition, retention and upsell initiatives:... [...]

The looming end of third-party cookies plus Apple’s iOS14 restrictions signal a sea change – and a big opportunity – for content marketers. How will you adapt to the shifting climate around digital privacy? Content Marketing Institute is hosting a webinar ‘The Rise of First-Party Data: Content Strategies to Win in a Cookieless Future’ on Wednesday, August 4, 2021, at 2.00 pm ET. The CMI team says, “In this interactive discussion, you’ll learn: The implications of privacy-oriented legislation and initiatives for your marketing strategy How to adapt your organization and... [...]