Operationalizing First-Party Data in Advertising [Guide]

First-party data in advertising refers to information directly collected from consumers by businesses, offering valuable insights for personalized marketing strategies. This data enhances targeting accuracy while ensuring privacy compliance, as companies own and control the information. Digital Marketing Depot has published a new guide ‘Operationalizing First-Party Data in Advertising’. The DMD team says, “The world of marketing and advertising is awash in data. It’s bought and sold every day, flows through our martech stacks and powers our decisions. Over the past few years,... [...]