This is a reminder for the MarTech webinar to be held on February 14, 2023.  MarTech is hosting a webinar ‘Kickstart Your First-Party Data Strategy’ on Tuesday, February 14, 2023. The MarTech team says, “Join Salman Ladha, Senior Product Marketing Manager from Okta, as he shares techniques that marketing and digital teams can use to remove friction from their login experience – leading to improved acquisition, retention, and increased revenues. You’ll learn: Why 37% of brands are actively evaluating or testing eliminating passwords, and 57% say they’ve seen an improved... [...]

With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. MarTech is hosting a webinar ‘Kickstart Your First-Party Data Strategy’ on Tuesday, February 14, 2023. The MarTech team says, “Join Salman Ladha, Senior Product Marketing Manager from Okta, as he shares techniques that marketing and digital teams can use to remove friction from their login experience – leading to improved acquisition, retention, and increased revenues. You’ll learn: Why 37% of... [...]

This is a reminder for an Adweek webinar to be held on October 26.  Many marketers are struggling to build a corporate-level first-party data strategy, especially those managing disconnected brand teams amidst organizational shifts and the ever-changing ad tech industry. Now is the time to better understand today’s consumer data landscape to help your organization build a strong foundation to prepare for what’s to come. Adweek is hosting a webinar ‘Future-Proof Your First-Party Data Strategy’ on Wednesday, October 26, 2022, at 1.00 pm EDT. The Adweek team says, “Hear directly... [...]

Many marketers are struggling to build a corporate-level first-party data strategy, especially those managing disconnected brand teams amidst organizational shifts and the ever-changing ad tech industry. Now is the time to better understand today’s consumer data landscape to help your organization build a strong foundation to prepare for what’s to come. Adweek is hosting a webinar ‘Future-Proof Your First-Party Data Strategy’ on Wednesday, October 26, 2022, at 1.00 pm EDT. The Adweek team says, “Hear directly from Kate Sirkin, EVP of global data partnerships at Epsilon, joined... [...]

When tech giants announced the death of third-party cookies, many marketers had to re-evaluate their strategies. Adweek is hosting a webinar ‘Designing A First-Party Data Strategy for a Cookieless Future: Win Customer Loyalty and Drive Conversions’ on Tuesday, September 13, 2022, at 1.00 pm EDT. The Adweek team says, “Join Acquia and VMLY&R to learn how to forge a first-party data strategy that will prepare your business for the future in an uncertain digital marketing landscape. You’ll find out:  How to win customer loyalty in a cookieless world How to design and implement... [...]

When tech giants announced the death of third-party cookies, many marketers had to re-evaluate their strategies. Adweek is hosting a webinar ‘Designing A First-Party Data Strategy for a Cookieless Future: Win Customer Loyalty and Drive Conversions’ on Tuesday, September 13, 2022, at 1.00 pm EDT. The Adweek team says, “Join Acquia and VMLY&R to learn how to forge a first-party data strategy that will prepare your business for the future in an uncertain digital marketing landscape. You’ll find out:  How to win customer loyalty in a cookieless world How to design and implement... [...]