Forrester Research Inc. & ExactTarget Release ‘Reinvent Your Interactive Marketing’ Report

Forrester Research Inc. & ExactTarget have released a research paper entitled “Reinvent Your Interactive Marketing”. Forrester team says, “Despite the abundance of direct messaging options available today, most interactive marketers remain stuck in a siloed, channel-based approach to messaging. So, how can you meet your users’ expectations while still creating business value? By shifting to customer-focused integrated messaging. In the newest Forrester Research Inc. report commissioned by ExactTarget, “The New Messaging Mandate,” you’ll discover: How... [...]