Kristopher Arcand says, “The dust is settling after last week’s exciting Super Bowl. Emotions certainly ran high for those watching the game. Here at Forrester, we were also interested in the longer-term sentiment about the ads that aired during the show. So we reached out to consumers again after a week to capture consumers’ reactions to the Super Bowl ads, to ask them which they liked most, and to ask which made a lasting impression. As my colleague Jim Nail pointed out in a blog post , this year’s ads did not always resonate positively (if at all) with audiences. That said, our ConsumerVoices... [...]

Adam Hayes says, “It seems like every year is labeled ‘the year of video’ by one expert or another — but 2017 could well have the best claim yet. Of course, it’s no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent. Brand new research released by Wyzowl suggests that video is more effective, more widely used, and more popular among consumers than ever before. The survey spanned across 311 unique respondents — both marketing professionals and online consumers. Some... [...]

Josh Haynam says, “The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t really want to talk to you. What if you could still reach your lead generation goals using methods that actually add value for your prospects? This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, we’ve detailed several examples of modern lead generation methods... [...]

Chris McClean says, “Today kicks off what’s always an exciting week for the infosec industry; in between meeting old and new friend at the RSA Conference, we’ll hopefully hear about practical new ideas, technologies, and opportunities for better managing information risk. Coincidentally, I’m proud to announce a new report highlighting the best tactics CISOs and security leaders are using to elevate their game: How To Become A Superstar Security Leader. Will we hear any practical advice like this at the conference? So far, so good. This morning in Moscone West, I already heard some... [...]

Shar VanBoskirk says, “Since 2010, you’ve heard Forrester beating our customer obsessed drum.  It is our idea that in The Age of the Customer, your relationship with your customers are your primary competitive differentiator.  We’ve written a lot about how to put the customer at the center of your total operating model.  But a total customer-obsessed transformation can be daunting because of the completeness it requires.  So many companies we talk to get overwhelmed at the idea of having to change every single part of their business, so they do nothing instead.  How could... [...]

Peter O’Neill says, “As I did in 2016, I thought that I would provide you with a timely reminder that we have reconfigured our events calendar this year, and the B2B Marketing 2017 forum is now scheduled for October 5th and 6th in Austin, Texas. If you have not done so, it is still not too late to catch up on our recent forum — here is a blog debrief and this is a podcast where I was interviewed after the event. Planning is well underway. B2B Marketing 2017 will deepen and expand the discussion of post-digital marketing that we began in Miami in October 2016. Post-digital marketing... [...]

Laura Ramos says, “The Zika virus. The National Doral in light of Donald Trump’s presidential candidacy. Hurricane Matthew. Who knew Miami would have so much to offer a year and a half ago!??! Well, here are three MUCH better reasons to come to Miami with us for Forrester’s B2B Marketing 2016 forum next week: great content, expert analysts, and the chance to hear from and network with top business-to-business marketers about the topics that matter most to you. Bug (and political pundit) repellent in hand, I’m looking forward to connecting with many of you about the issues... [...]