‘Forrester’s China Summit For Marketing Leaders: Connect, Engage & Deliver To The World’s Most Digitalized Consumers’ – Forrester

Bryan Wang says, “In the age of the customer, marketers face three acute strategic and operational challenges: how to powerfully and consistently connect with distracted, empowered customers; how to deeply engage with customers once you make that connection; and how to consistently deliver on customer obsession throughout your organization. In China, this is even more critical and challenging for marketing leaders, as they face the most digitalized and mobile consumers in the world –  90% of the metro Chinese online adult population uses a smartphone as their primary phone in 2014, according... [...]