Forrester Releases ‘The Purchase Path of Online Buyers’ Report

Forrester has released ‘The Purchase Path of Online Buyers’ free report. The Forrester team says, “How are you marketing to your online shoppers? According to Forrester Research, nearly half of online buyers are exposed to multiple web marketing tactics and campaigns prior to purchase. Yet most marketers don’t know the impact of their online marketing efforts and are unsure of what channels and tactics influence shoppers the most. Less looking, more buying Working together with GSI Commerce, Forrester Research has created a compelling snapshot of the purchase journey of online... [...]