Understanding the Concept of Freshness & SEO

MOZ contributor Christopher Long has published an in-depth article dealing with Freshness & SEO sharing his rich search and SEO experience and experiments. He says, “This all started when we began to work with a large news publisher who was having trouble getting in Google’s Top Stories for highly competitive keywords. They were consistently finding that their content wasn’t able to get inclusion in this feature, and wanted to know why. Inclusion in “Top stories” We began to perform a lot of research around news outlets that seemed quite adept at getting included in Top Stories.... [...]