The FTC is coming after you: “Like” it and lose it

For a long time, now, the FTC has required marketers to inform their readers of any partiality (due to an affiliate relationship, for example) when they endorse a product. Well, they have decided their rules aren’t stringent enough. Now, they want to make sure you don’t “bribe” people to be your ambassadors, by giving a reward for an endorsement or, in what amounts to the same thing, by withholding something until they do endorse you. What constitutes an endorsement? Ah, that’s where they are enlarging the scope of their rules. They say that a “Like” on... [...]