This is a reminder for the Adweek webinar to be held on August 3, 2023. Adweek is hosting a webinar ‘Transparent, Full-Funnel Measurement is Real: How Warner Bros. Discovery and Teads Prove Its Value’ on Thursday, August 3, 2023, at 1.00 pm EDT. The Adweek team says, “Hear from leaders pushing the boundaries of measurement—Warner Bros. Discovery SVP Noelle Huynh, Teads SVP Neala Brown and DISQO EVP Stephen Jepson—who will discuss how they’re objectively measuring brand lift and purchase journey behaviors to show total campaign impact. You’ll find out: How cross-platform... [...]

Today’s advertisers need to show that their ads are not only driving positive brand KPIs, but also that they’re driving purchase journey behaviors leading to sales. Adweek is hosting a webinar ‘Transparent, Full-Funnel Measurement is Real: How Warner Bros. Discovery and Teads Prove Its Value’ on Thursday, August 3, 2023, at 1.00 pm EDT. The Adweek team says, “Hear from leaders pushing the boundaries of measurement—Warner Bros. Discovery SVP Noelle Huynh, Teads SVP Neala Brown and DISQO EVP Stephen Jepson—who will discuss how they’re objectively measuring brand lift and... [...]