Influencer Marketing Fundamentals

Influencer marketing has been empowering businesses to reach new audiences for several years now. Search Engine Journal contributor Ashley Segura has published an article highlighting the fundamentals of influencer marketing. She says, “In this article, we’ll discuss what influencer marketing is and the variable for incorporating influencer marketing into a brand’s strategy. What Is Influencer Marketing? Influencer marketing uses celebrities, athletes, bloggers, and other influential figures to market brands. Influencers are those who have large social media followings and have the ability... [...]