CMI on Future of Email Marketing

Content Marketing Institute contributor Kim Moutsos has published an article featuring insights from 23 content marketing experts on the future of email marketing. She says, “We asked the content and marketing leaders, practitioners, and experts speaking at Content Marketing World this September whether 2024 will be the year email falls from its status as the channel marketers just can’t quit and what (if anything) would take its place. Email marketing works Marketers depend on this channel for good reasons, not the least of which are it’s owned, it generates a response, and it doesn’t... [...]