This is a reminder for the Adweek webinar to be held on August 1, 2024.  Today’s marketers need to be taking a more strategic and purposeful approach to events, shoring up activities like orchestration, automation, technology and data collection while putting the right metrics in place to gauge their success. Adweek is hosting a webinar ‘The Future of Event Marketing’ on Thursday, August 1, 2024, at 1.00 pm ET. The Adweek team says, “New research from the CMO Council, in association with Cvent, identifies the best practices brands need to put in place for next-gen events, based... [...]

Today’s marketers need to be taking a more strategic and purposeful approach to events, shoring up activities like orchestration, automation, technology and data collection while putting the right metrics in place to gauge their success. Adweek is hosting a webinar ‘The Future of Event Marketing’ on Thursday, August 1, 2024, at 1.00 pm ET. The Adweek team says, “New research from the CMO Council, in association with Cvent, identifies the best practices brands need to put in place for next-gen events, based on an exclusive survey of 150 global marketing leaders. Get exclusive... [...]