This is a reminder for the Adweek webinar to be held on September 17, 2024.  Measurement in marketing is crucial for assessing the effectiveness of campaigns, allowing businesses to make data-driven decisions. It helps optimize strategies, allocate resources efficiently, and maximize return on investment. Adweek is hosting a webinar ‘The Future of Measurement: Creative’s Impact on Media Effectiveness’ on Tuesday, September 17, 2024, at 1.00 pm ET. The Adweek team says, “Uncover the power of creative insights to increase your media effectiveness and drive your brand growth with... [...]

Measurement in marketing is crucial for assessing the effectiveness of campaigns, allowing businesses to make data-driven decisions. It helps optimize strategies, allocate resources efficiently, and maximize return on investment. Adweek is hosting a webinar ‘The Future of Measurement: Creative’s Impact on Media Effectiveness’ on Tuesday, September 17, 2024, at 1.00 pm ET. The Adweek team says, “Uncover the power of creative insights to increase your media effectiveness and drive your brand growth with measurement and insights leaders from Pinterest, Pernod Ricard, and Kantar.... [...]