Consumers have more choices than ever before, and nowhere is this more evident than in the realm of social commerce. Though social media has long been characterized by the ways it caters to user preferences, shoppers are now even more empowered to choose their own adventure, spending less time with the platforms that don’t impress, and more money with those that do. Adweek is hosting a webinar ‘The Future of Social Commerce’ on Thursday, September 8, 2022, at 1.00 pm EDT. The Adweek team says, “As the industry speeds toward its predicted $56 billion sales landmark in 2023, join... [...]

Consumers have more choices than ever before, and nowhere is this more evident than in the realm of social commerce. Though social media has long been characterized by the ways it caters to user preferences, shoppers are now even more empowered to choose their own adventure, spending less time with the platforms that don’t impress, and more money with those that do. Adweek is hosting a webinar ‘The Future of Social Commerce’ on Thursday, September 8, 2022, at 1.00 pm EDT. The Adweek team says, “As the industry speeds toward its predicted $56 billion sales landmark in 2023, join... [...]