MOZ has published the new episode of Whiteboard Friday video series ‘Preparing Your Data Consumers for GA4’ featuring Ruth Burr Reedy. The MOZ team says, “You know GA4 is coming, and last week Dana took you through some of the top things to be aware of before making the transition to it. In this week’s episode, Ruth Burr Reedy discusses what a lot of marketers may not be thinking about enough: the people besides us who use Analytics data, and what they need to know about Google Analytics 4 in order to continue using Analytics data.” MOZ  [...]

MOZ has published the latest episode of the Whiteboard Friday video series ‘Top 4 Things to Know About GA4’ featuring Dana DiTomaso. The MOZ team says, “In this week’s Whiteboard Friday, Dana brings you some details on the exciting new world of Google Analytics 4. Watch and learn how to talk about it when clients and coworkers are intimidated by the move.” MOZ  [...]