How to Build Your GA4 Skillset

Google Analytics 4 (GA4) has been with us as a completely different analytics tool with an increased feature set that promises to bring mobile app and web data together in a simpler and more powerful way. Adswerve contributor James Angerman has published an article on building your Google Analytics 4 skillset using new demo properties (GA4 demo properties released by Google). He says, “Google has released two new public GA4 demo properties with different implementations designed to highlight different features of GA4 properties. The first is a web-only GA4 property that highlights the eCommerce... [...]