How to measure landing page success with GA4 explorations [Video]

A well-crafted landing page is the digital handshake of your brand, inviting visitors to explore and engage. It’s the pivotal moment where curiosity meets conversion, shaping the trajectory of user experience and business success. Orbit Media Studios has published a new video ‘How to measure landing page success with GA4 explorations’ featuring Andy Crestodina. This video covers: How to set up a GA4 exploration Selecting your Dimensions (Landing page + query string, Session medium, Device category) Selecting your Metrics (Sessions, Session conversion rates) Building the report... [...]