A Guide to GA4 vs Universal Analytics [Guide]

Digital Marketing Institute contributor Cathal Melinn has published a guide titled ‘A Guide to GA4 vs Universal Analytics’ showing where you can find familiar reports in the new GA4 environment. Cathal Melinn says, “This article acts as a guide to GA4 for marketers who use Universal Analytics and is written to help show where you can find familiar reports in the new GA4 environment. So, when Google shuts down Universal Analytics, you will have the knowledge you need to hit the ground running with Google Analytics 4. You might also like to watch our TeamTalk explaining the key... [...]