Image Source: Pexels It doesn’t matter if you call it customer happiness, customer satisfaction, or anything else, the contentment of your clients with your products and services is a crucial element for long-term success. Nevertheless, cultivating customer satisfaction can be challenging in the complex, online-offline, multichannel modern marketplace. At times, the daunting task of managing your customer’s happiness can even be straight-up overwhelming. Fortunately, as with most business activities, if you break things down, the task of maintaining happy customers becomes much... [...]

All brands try to keep their customers happy by staying connected with them. The AI wave has strengthened these efforts. Forbes contributor Robert Glazer has shared three ways to help marketers make their customer relations more fruitful. Glazer says, “The key is to stay human with your marketing, and make sure your technology supports your branding with a certain amount of surprise and delight. Start with these strategies: 1. Keep your data usable so you can get personal. To personalize marketing, you need information about your consumers’ wants and needs. At the same time, you have to... [...]