Now marketers don’t have to waste time prospecting among vast populations of people who will never by your products. Facebook has the people who want your product, and has the data on those people that lets you separate the good prospects from those who will never buy. Janes Renouf’s FB Fahrenheit is an application that is completely compliant with Facebook’s terms of use. If a marketer uses it responsibly, there should never be an issue that would get the account banned. But with all this safety comes great power, too. You can use it to: • Do competitive research on what other... [...]