With the introduction of GDPR, a host of other data privacy laws, and consumers who want to know how their data is being used and distributed. GDPR and other privacy laws have changed how marketers can collect and use consumer data. MarketingProfs has published a new report ‘A Marketer’s Life Beyond (Third-Party) Cookies’. The MarketingProfs team says, “Get ready with strategies that balance the use of data with respecting consumer privacy. You’ll find them all inside A Marketer’s Life Beyond (Third-Party) Cookies from TrustArc—available for download now. You’ll... [...]

Econsultancy is hosting a webinar on ‘General Data Protection Regulation’ (GDPR) on Wednesday, February 28, 2018 at 2.00 pm GMT. What is GDPR (source: appinstitute) The General Data Protection Regulation is, obviously, centred around data protection, but it doesn’t regulate all data protection. Instead, it is focused on the personal data of individuals, specifically individuals residing in any EU member state. It updates existing – and introduces new – regulations relating to the collection and processing of the personal data of any individual residing in any EU member state.... [...]