Generating Leads With Content

Lead generation is crucial for business growth, as it identifies and attracts potential customers, driving sales and revenue. It also helps build a targeted customer base, enhancing marketing efficiency and long-term relationships. Search Engine Journal contributor Jennifer McDonald has published an article featuring useful tips on using content to generate new leads. She says, “Without a content marketing plan and the ability to execute it, you’ll quickly exhaust your audience pool, and the leads will dry up. The good news is you don’t have to do all of this internally, but you need... [...]