The Gen AI Decision Maker’s Guide for Marketing [Guide]
Generative AI is transforming marketing by enabling hyper-personalized content, automating campaigns, and enhancing customer engagement at scale. It drives efficiency, creativity, and data-driven decision-making, giving brands a competitive edge. Content Marketing Institute has published ‘The Gen AI Decision Maker’s Guide for Marketing’. The CMI team says, “The integration of gen AI is no longer an option for marketing teams but a necessity. Those who have adopted a “wait and watch” approach are already falling behind. As you navigate this new terrain, the challenge... [...]