Generative AI-Powered Conversations and the Conversation Automation Index [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Generative AI-Powered Conversations and the Conversation Automation Index’ featuring David Greenberg. George B. Thomas says, “New forms of technology result in an entirely new vocabulary. Nobody cared about “likes” before Facebook. Nobody cared about follower count until Twitter (now X). Conversica CMO David Greenberg believes that AI is going to not only change the way businesses operate but also create new metrics with which to measure success. “I think about how I treat my leads differently... [...]