Well-designed remarketing campaigns can help you to increase your sales. With Google ads remarketing tools you can further enhance your sales. Search Engine Journal contributor Brooke Osmundson has shared a five-step process to launch your Google ads remarketing campaign. Osmundson says, “When remarketing campaigns are executed with thoughtfulness and intent, incremental conversions and sales can be fruitful. It is a chance to re-engage your target audience and get a second chance at their attention. To launch an effective Google Ads remarketing campaign, the success comes within the setup. Below... [...]

Remarketing refers to the act of serving targeted ads to people who have already visited or taken action on your website. It helps you to increase your sales by retaining existing customers. WordStream contributor Michelle Morgan has shared more than 95 ideas to create Google ad remarketing lists based on page views, site engagement and social engagement, . Morgan says, “I’ve been speaking a lot recently on the benefits of using audiences to their full extent, especially by customizing pixels to create new audiences for users on your website. The biggest benefit is that you can segment... [...]