Your Guide to Measuring Google Ads Sitelink Performance

The Google Ads Sitelink extension enables you to improve your search engine marketing by providing your target users with more contextual content on your website. Portent contributor Brent Remigio has shared a comprehensive article on measuring the Google Ads Sitelink performance. Remigio says, “To ensure you’re getting the most out of your advertising strategy, you’ll need to evaluate as many aspects of your campaign elements as possible. By measuring sitelink performance, you can discover which sitelinks have a positive impact on campaign metrics (click-through rates, conversions) or... [...]