Search Engine Land has published ‘Your Guide to Google Ads Smart Bidding’. Sarah Stemen says, “This guide is your roadmap to clarity and control, breaking down 2025’s Smart Bidding into actionable insights. We’ll cover key concepts, common mistakes, and actionable tips for picking the right strategy. Smart Bidding in Google Ads: AI-powered bid optimization Smart Bidding is Google Ads’ advanced form of automated bidding. It leverages machine learning and real-time auction signals to optimize bids for conversions or conversion value. It dynamically adjusts bids to achieve... [...]

Google Ads Smart Bidding uses machine learning to optimize bids for conversions, adjusting in real-time based on factors like device, location, and user behavior. This automation helps advertisers maximize ROI by setting the best bid for each auction without manual intervention. Search Engine Journal has published an article featuring five tips to drive revenue with Google ads smart bidding. The SEJ team says, “By optimizing your budget and freeing up your team for other high-value projects, Smart Bidding helps you focus on what matters most: growing revenue. 5 Tips to Drive Revenue With... [...]