Advertising on Google is one of the best ways to enhance your online reach and promote your products and services to the target audience. But with the right tactics, you can advertise your business at a lower cost. SEMrush contributor Rob Watson has shared five ways to help you control your Google ad costs. Watson says, “In this guide, I will run through the process of getting started with a Google Ads PPC campaign so you can boost your digital marketing efforts in a surprisingly cost-effective way. Here’s what we’ll cover: Define Your Google Ads Goal Identify Your 3 Critical Business... [...]

Google Discovery Ads helps you to reach your target audience with the integration of artificial intelligence technology. To help you better understand Google Discovery Ads, Hallam’s Irina Holliday has published a comprehensive article. Holliday says, “Google Discovery Ads present a new step in advertising and a different way of expanding your inventory by getting your ads in front of people before they know they want your products/service. It is, however, not the same as standard Google Display and even Facebook or Instagram inventory, where people often do feel annoyed... [...]

Advertising on Google network allows you to reach more people online by increasing brand awareness and reconnecting with your site visitors. A variety of ad options give you the flexibility to promote your business in a dynamic manner. Sometimes it happens that your ads do not give desired results. You can improve ad performance by analysing your ad campaign performance. Kick Point contributor Brittany Zerr has shared nine Google Ads mistakes that might be hurting your business. Zerr says, “Marketing your business is a step in the right direction, and Google Ads is a great tool that can... [...]

According to a WordStream study, Google AdWords, on average, gives marketers a 3.7% conversion rate on its search network, more or less, depending on the industry the ad addresses.  To improve your conversion rate, you need to polish your ads, and experiment with variations, to make them more appealing to viewers.  Of course, that takes time. To have the time to improve your ads, you should take advantage of the automation possibilities Google offers. Michelle Morgan, a WordStream contributor has shared 10 ways that can help you to save your time creating and publishing your Google ads. Morgan... [...]