Google Algorithm Updates: Impact on Brands and Marketers
Google algorithm updates refine search rankings, impacting website visibility and SEO strategies. Brands and marketers must adapt to these changes to maintain or improve their online presence. Digital Marketing Institute contributor Clark Boyd has published an article highlighting the impact of Google algorithm updates. He says, “The 2024 Google documentation leak provided rare insights into Google’s algorithm, but marketers must still be prepared for constant change. This is particularly true in the AI age, as Google makes rapid changes to try and fend off new competition. For instance,... [...]