Everything You Should Know About Advanced Features of Google Analytics

Google Analytics is crucial for understanding website performance and user behavior through data-driven insights. It helps businesses optimize strategies, improve user experience, and track goals effectively. Digital Marketing Institute contributor Cathel Melinn has published an article featuring information on advanced features of Google Analytics. She says, “Tapping into GA4’s advanced features can improve the way you collect and curate data in a big way. You can do this by making ecommerce tracking customizations that align with your specific goals and strategy. Setting up advanced ecommerce... [...]