Google Analytics alternatives offer robust tracking and analytics features, often with enhanced privacy and customization options. These tools provide diverse insights to help businesses optimize their online performance without relying on Google’s ecosystem. Semrush contributor Tan Siew Ann has published an article featuring 15 best Google Analytics alternatives. Ann says, “Some reasons to look for a Google Analytics alternative include: Steep learning curve: Some Google Analytics users find the tool difficult to use. Especially after Google updated the Universal Analytics version to... [...]