Guide to Tracking Clicks From Emails in Google Analytics

Google Analytics platform helps you to evaluate your website performance and make necessary changes. With Google Analytics you can also check your email campaign performance. Converion Uplift’s Neal Cole has published a short guide to using Google Analytics to track clicks from your email campaigns. Cole says, “It’s essential to track clicks from emails in Google Analytics to be able to measure the performance of your email campaigns. However, email clicks are also an important step in most sign-up and password reset journeys. Many off-the shelf solutions, such as Mailchimp,... [...]