An Essential Guide to Google Analytics for SEO [Guide]

Google Analytics supports SEO by providing insights into organic traffic, user behavior, and engagement metrics, helping optimize website performance. It enables tracking of keyword performance, landing page effectiveness, and user journeys to refine strategies for better search rankings. Digital Marketing Institute has published Essential Guide to Google Analytics for SEO’. Cathal Melinn says, “As the world’s most widely-used web analytics platform,  Google Analytics 4 (GA4) offers businesses across sectors the tools to track consumer browsing preferences and behaviors. Rather... [...]