Semrush contributor Michelle Ofiwe has published an article listing 35 insights that Google Analytics can give you about your website. She says, “In Google Analytics, a metric is a single, measurable piece of data. Metrics can appear in sums or ratios. Some common Google Analytics metrics include pages per session, screen views, bounce rate, and time on page. Insight 1: Active Users on Site This metric indicates how many active users are on your site in real-time. You can also use this metric to double-check if you’ve set up Google Analytics correctly on your website. Insight 2: Top Active... [...]