Google Analytics platform enables you to learn about your website performance and make necessary changes to improve your marketing performance. Hanapin Marketing team is hosting a webinar ‘Last Click is Outdated: Learn to Use Google Analytics’ New Attribution Beta’ on Thursday, February 27, 2020. Hanapin team says, “Google’s new tool compares how different attribution models impact the valuation of your marketing channels. Attribution models can be beneficial if you are looking for a deeper understanding of the customer journey, changing internal mindsets on how conversion... [...]

Web Marketing Today’s “How to Track Lead Generation Programs in Google Analytics” webinar replay is available. “How to Track Lead Generation Programs in Google Analytics” is a free, 30-minute webinar. The presenter is Feras Alhlou, co-founder and principal consultant of E-Nor, Inc., a pioneering web analytics consultancy. The sponsor is Infusionsoft, a leading web-based provider of all-in-one sales and marketing software. The Web Marketing Today team says, “We’ll address the following key points. Focus on key metrics. Many online businesses focus on visits and page... [...]