A Google Business Profile is essential for enhancing your online presence, making it easier for customers to find and engage with your business. It offers a platform for showcasing important information, customer reviews, and updates, boosting your local SEO and credibility. MOZ SEO expert Miriam Ellis has published an article answering 16 frequently asked questions related to Google Business Profile. She says, “Today, Iet’s quickly tackle the commonest FAQs that local business owners and marketers raise related to this scenario. Q: I have more than one business at the same address.... [...]

UTM tagging is a method used in digital marketing to track the effectiveness of online campaigns by adding specific parameters to URLs. These tags help identify the source, medium, and campaign name, providing detailed insights into traffic sources and user behavior. MOZ has published the latest episode of the Whiteboard Friday video ‘UTM Tagging for Google Business Profile’ featuring Claire Carlile Rees. In this Whiteboard Friday, learn about UTM tagging for Google Business Profiles with Claire Carlile Rees. MOZ  [...]