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Wednesday, December 18, 2024

Chrome’s New Path for Privacy [Report]

Google Chrome offers features like privacy settings and incognito mode to enhance user data protection, but concerns persist over its extensive data collection. Balancing convenience with privacy, users often explore extensions or alternative browsers for greater control. Digital Marketing Depot has published a new report ‘Chrome’s New Path for Privacy’. The DMD team says, “In an era where digital privacy is of paramount importance, Google’s recent decision to shift the responsibility of third-party cookie management to users represents a pivotal moment for advertisers... [...]

Mirror, Mirror, on the wall, who’s the fairest browser of them all?

If browser beauty is a popularity contest, then we know the answer to the question. Chrome is the fairest browser. Sitepoint.com shared statistics from Stat Counter on browser marketplace penetration. There are shifts and changes from a year ago. Chrome is still on top (and rising). Internet Explorer is still second (but dropping). And IE 6 is still hanging on near the bottom, but without dropping farther. Firefox is still third and Safari is still fourth. The surprise in all this is that Safari’s share rose 17%, albeit from a very low base. For a marketer the lesson is that the top four... [...]


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