Meeting the data challenge with Google Marketing Platform and Google Cloud [Guide]

Google Marketing Platform has published a new guide ‘Meeting the data challenge with Google Marketing Platform and Google Cloud’. The GMP team says, “The consumer journey is becoming increasingly complicated. People are changing the way they purchase goods and services compared to just a year ago. The technology that marketers are using to keep up with changing consumer behavior is getting more complicated as well. Google Marketing Platform brings together advertising and analytics, but as more new tools emerge to help marketers measure their users’ journeys, even advanced practitioners... [...]