Here’s What You Should Know about Google December 2020 Core Algorithm Update

IMPACT’s Justine Timoteo Thomas has published a detailed article highlighting the Google December 2020 core algorithm update and its effects. She says, “While experts have started to identify patterns, it still is never confirmed exactly what the algorithm update impacted. Below are the three main trends or patterns that we’ve been seeing so far: 1. Changes in how alternative medicine topics are assessed Previously, Google’s E-A-T Search Quality Guideline heavily impacted the performance of alternative medicine content. E-A-T stands for “expertise, authoritativeness and trustworthiness.”... [...]