The term E-A-T stands for expertise, authoritativeness, and trustworthiness. YMYL stands for Your Money or Your Life. YMYL content and sites have a higher potential to affect the finances or well-being of searchers. seoClarity contributor Mark Traphagen has published a video explaining Google E-A-T and YMYL in SEO. He says, “Here’s how E-A-T and YMYL come together. The more YMYL a site or page is, the more weight raters are told to give E-A-T. This has been a long-time concern of Google’s, as exemplified by the Google authorship experiment from 2011 to 2014, where content authors... [...]

MOZ has published a new Whiteboard Friday video titled ‘Is Google E-A-T Actually a Ranking Factor?’ featuring Cyrus Shepard. In this video Shepad talks about the Google ranking factors and how the new E-A-T update has affected them. The MOZ team says, “Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking... [...]