What’s slick and rigorous and finally read all over? #ad

Simon Crabb has been researching what it takes to get information indexed by Google. That’s important because if Google doesn’t index it, the number of readers drops dramatically. As a systematic experiment, he chose a phrase (“slick and rigorous”) that had not been targeted on any site previously, and went to work trying to target it. He tried many techniques to get his webpage indexed, most of which failed. He documents his process and how he succeeded in his Slick and Rigorous Case Study. He found that conventional wisdom is mistaken about what it takes. And he found... [...]