Google Optimize website optimization tool helps website owners and marketers test different variations of website layouts and content. Tillison Consulting’s Tom Hughes has published a comprehensive guide on how to use Google Optimize. He says, “Google Optimize is an online testing tool that allows you to build and run essential tests for your website. By creating experiments it helps site owners discover which version of any given page will produce the best results. A conversion rate optimisation tool, running tests on different combinations of your website content, will help improve... [...]

The Google Optimize website optimization tool helps website owners and marketers test different variations of website layouts and content. Makeswift has published a comprehensive guide called ‘Experimenting with Google Optimize’. The Makeswift team says, “Google Optimize integrates natively with Google Analytics, which makes it easy to access any goals and traffic data already in Google Analytics, although it is possible to use Google Optimize with other analytics tools. Why use Google Optimize? There are a number of reasons why Google Optimize is an ideal tool for marketers: 1.... [...]

The classic analytics.js snippetThe newer, more recent gtag.js snippet The correct version to use depends on how GA has been implemented on the site: Via analytics.js library (hardcoded)Via gtag.js (hardcoded)Via GTM (using a Tag manager) In this article, we’ll dive into the best practice implementation of hardcoding the Optimize snippet onsite, and how to approach this depending on your setup”. CRO Best Practice – Implementing Google Optimize Merkle Blog You can use Google Optimize testing tool to offer a great website experience to your visitors.... [...]