Traffic is the lifeblood of your online business. If you have a good offer then without traffic, you have nothing; with traffic, you have a going business. Nate Landau has developed a simple way to use Google+ to get loads of free traffic, traffic from people who subscribe to your Google+ account and (because Google search ranks Google+ well) traffic from searches. The marketer’s dilemma is “How do attract traffic from Google+ correct without alienating my friends and followers?” Landau has tackled that thorny problem in his new training, Google+ Marketing Secret 2.0. In Landau’s... [...]

The latest MOZ blog post is titled “Automate Your SEO Reporting by Exporting Your Leads into Excel”. Brian Harnish says, “One of the most time-consuming tasks for SEOs is sifting through emails to find leads and organizing them in a way that facilitates action. With the right tools, you can scrape your inbox into an Excel file, allowing for far easier data manipulation. Whether you’re using Gmail, Outlook, or just about any other client, this post shows you how”. Automate Your SEO Reporting by Exporting Your Leads into Excel MOZ Blog  [...]

The latest MOZ blog post is titled “Was There a November 14th Google Update?”. Dr. Peter J. Meyers says, “MozCast measured a substantial one-day temperature spike on November 14th. This spike coincided with large-scale DNS errors, but the cause of the changes is unclear. Webmaster”. Was There a November 14th Google Update? MOZ Blog  [...]

The latest MOZ blog post is titled “9 Lessons from an $11m Marketing Campaign”. James Porter says, “Most marketers would love to have the budgets that large corporations can play with, but the truth is that big-budget tactics don’t have to cost a huge amount of money. Here are some great lessons we can all learn from an immensely successful campaign in the UK”. 9 Lessons from an $11m Marketing Campaign MOZ Blog  [...]

The latest MOZ blog post is titled “Remarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome”. Larry Kim says, “Today, I’ll share with you a case study on how we used remarketing to make our content marketing and SEO efforts up to seven times more effective. In the last two years, we’ve moved beyond just doing SEO and I’d love to show you the lessons we’ve learned in the time it took to get here”. Remarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome MOZ Blog  [...]

The latest MOZ blog post is titled “Web Psychology – Whiteboard Friday”. Nathalie Nahai says, “Behind nearly all of our marketing efforts is a hope that our customers will react and behave in a certain way. In that sense, psychology is a natural link to marketing, and in today’s Whiteboard Friday, one of the web’s leading authorities gives us a run-through of the fundamentally important field of web psychology”. Web Psychology – Whiteboard Friday MOZ Blog  [...]

The latest MOZ blog post is titled “How to Improve Your Conversion Rates with a Faster Website”. Zoompf says, “Back in August the team at Zoompf published a joint research study with Moz analyzing How Website Speed Actually Impacts Search Ranking. In this research, a surprise result showed no clear correlation between page load time and search ranking. This confounded us, since we expected to see at least some small measure of correlation, especially after Googleannounced in 2010 that site speed would have a partial impact on search ranking. We did, however, observe a correlation between... [...]

The latest MOZ blog post is titled “Help Us Improve the Moz Blog”. Trevor Klein says, “We want the Moz Blog to be as valuable and relevant as possible for you and your work, and to that end we’d like to get to know you better. Please help us out by taking this five-minute survey; we’ll use the results to shape the content you see on the blog”. Help Us Improve the Moz Blog MOZ Blog  [...]

The latest MOZ blog post is titled “Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value”. Cyrus Shepard says, “Bad linkbait is the scourge of the Internet. It wastes our time, money, and our audience’s attention. A growing problem with poorly executed linkbait is the risk it creates for your SEO and the hidden costs of creating less-than-stellar content. What’s the solution? We love good linkable assets. Let’s explore why linkable assets deliver 10 times more value for your SEO dollar”. Why Bad Linkbait Needs to Die: How Linkable Assets Deliver... [...]

The latest MOZ blog post is titled “Why Visual Assets > Infographics – Whiteboard Friday”. Rand Fishkin says, “While infographics are touted by some as wonderful examples of making information accessible, in today’s Whiteboard Friday, Rand shows us a very different view of them, making the case for using individual visual assets instead”. Why Visual Assets > Infographics – Whiteboard Friday MOZ Blog  [...]