The latest MOZ blog post is titled “Future SERP: A Glimpse at Google 2014”. Dr. Peter J. Meyers says, “Sometimes, Google seems to be changing so quickly that it’s easy to rush to conspiracies. This post is an attempt to make six data-driven predictions about how Google might change in 2014, including two conceptual screenshots”. Future SERP: A Glimpse at Google 2014 MOZ Blog [...]
The latest MOZ blog post is titled “Top 20 Local Search Ranking Factors: An Illustrated Guide”. Miriam Ellis says, “This year’s Local Search Ranking Factors identified 83 foundational ranking factors. This guide explains the top 20 most important factors and offers a succinct, illustrated example of each”. Top 20 Local Search Ranking Factors: An Illustrated Guide MOZ Blog [...]
The latest MOZ blog post is titled “5 Strategic Steps to Big Content”. Mackenzie Fogelson says, “Big content isn’t just about building brand awareness, your customer base, and your revenue. If you use big content to serve a higher purpose, it can make a really big difference in your business”. 5 Strategic Steps to Big Content MOZ Blog [...]
The latest MOZ blog post is titled “The 2013 #MozCon Video Bundle is Live!”. Erica McGillivray says, “The 2013 #MozCon Video Bundle is here. Enjoy 37 talks (over 19 hours) from inbound marketing experts!”. The 2013 #MozCon Video Bundle is Live! MOZ Blog [...]
The latest MOZ blog post is titled “How to Track the Online ROI of Offline Advertising”. Geoff Kenyon says, “Tracking the success of offline marketing campaigns can be far more difficult than online campaigns, but it’s equally important. Here are a few simple steps you can take to put that tracking in place”. How to Track the Online ROI of Offline Advertising MOZ Blog [...]
The latest MOZ blog post is titled “Last Chance! Take the 2013 Industry Survey #ShareYourVoice”. Jennita says, “You have one more week to jump in and take the 2013 Moz Industry Survey. Take this chance to share your voice, and don’t forget the killer prizes! But don’t just take the survey, share it with your friends!”. Last Chance! Take the 2013 Industry Survey #ShareYourVoice MOZ Blog [...]
The latest MOZ blog post is titled “4 Conversations That Don’t Involve Rank Reports – Whiteboard Friday”. Dana DiTomaso says, “With the controversy over the value of keyword rankings, many marketers are looking for other ways to report their progress. In today’s Whiteboard Friday, Dana DiTomaso shows us several conversations that show results without even mentioning rank reports”. 4 Conversations That Don’t Involve Rank Reports – Whiteboard Friday MOZ Blog [...]
The latest MOZ blog post is titled “New and Improved Custom Reports Added to Moz Analytics”. Miranda Rensch says, “We’re excited to announce that our #1 most requested feature is here! You can now build custom reports from your campaigns in Moz Analytics, emailing them to yourself and anyone else you choose. Check out how it works, and take a sneak peek at what else we’re working on at the Mozplex”. New and Improved Custom Reports Added to Moz Analytics MOZ Blog [...]
The latest MOZ blog post is titled “Must-Have Social Media Meta Tag Templates for Improved Sharing and SEO”. Cyrus Shephard says, “By including social metadata in all new pieces of content that we publish, we can optimize how that content appears on social networks. Thumbnails, author names, proper descriptions, and other rich information directly correlate with clicks and shares. This post gives you simple templates we use at Moz to include that metadata in your own content”. Must-Have Social Media Meta Tag Templates for Improved Sharing and SEO MOZ Blog [...]
The latest MOZ blog post is titled “9,000 Uniques in One Day: A Viral Marketing Case Study”. ViperChill says, “There’s a lot of buzz about viral marketing, and sometimes it stems from unexpected places. This post dives into a case study of my own — a site that gained traction when it hit the front page of Hacker News — and details some advice I learned along the way”. 9,000 Uniques in One Day: A Viral Marketing Case Study MOZ Blog [...]