In her latest article as a part of the Search Engine Journal’s series on various Google ranking factors, Kristi Hines weighs whether IP address is a Google ranking factor. She says, “Articles on the internet from reputable marketing sites claim that Google has over 200 “known” ranking factors. These lists often include statements about flagged IP addresses affecting rankings or higher-value links because they are from separate C-class IP addresses. Maybe in the past, Google experimented with IP-level actions against spammy websites. But it must have found this ineffective because... [...]

As part of Search Engine Journal’s article series explaining various Google Ranking factors, Kayle Larkin has published an article explaining whether bounce rate is a Google Ranking Factor. She says, “In “How Search Works,” Google says, “…we use aggregated and anonymized interaction data to assess whether search results are relevant to queries.” Screenshot from Google Search, June 2022 The vague wording here has led to many assumptions about what “interaction data” Google uses to inform its machine learning systems.” Is Bounce Rate A Google Ranking Factor? Search... [...]

In its series explaining various Google Ranking factors, Search Engine Journal contributor Kayle Larkin has published an article explaining whether Nofollow links are a Google Ranking Factor. She says, “At face value, the average website user cannot tell whether a link is Nofollow or Dofollow. You can copy or click on a Nofollow link just the same as they do any other link on the web. Behind the scenes, however, there is quite a big difference. Google considers Dofollow links a vote of confidence and trust for the information shared on that webpage. These are ranking factors. Nofollow links... [...]

AMP is an open-source HTML framework developed by the AMP Open-Source Project. It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. It is optimized for mobile web browsing and intended to help web pages load faster. Search Engine Journal contributor Matt G. Southern has published an article stating whether AMP is a Google ranking factor. He says, “The claim here is straightforward – AMP gives pages a ranking boost in Google’s search results. Discussions about AMP as a ranking factor began when Google launched the technology in 2018. Why? People... [...]

Website Quality Score can be a valuable tool in identifying ways to improve your ads, keywords, and landing pages. Search Engin Journal contributor Kristi Hines has published an article explaining the usefulness of Website Quality Score: as a Google Ranking Factor. She says, “Google Ads uses Quality Score. Quality Score is a number between one to 10 Google assigns to PPC ads, based on three factors: Expected click-through rate (CTR): The likelihood that your ad will be clicked when shown. Ad relevance: How closely your ad matches the intent behind a user’s search. Landing page experience:... [...]

User-generated content (UGC) is considered a valuable entity as it helps you boost the content value of your website by adding new perspectives and engaging information from your visitors or customers. Search Engine Journal contributor Kristi Hines has answered this important question – Is User-Generated Content A Google Ranking Factor? She says, “What is user-generated content? UGC can be text, images, video, or some other form of content (e.g., blog comments, forum posts, product reviews) that has been created for a brand, business, or publication by someone not associated with... [...]

When it comes to achieving high search engine rankings, you need to consider several factors that play important role in it. Search Engine Journal contributor Miranda Miller has answered this important question dealing with the Google ranking factor: Are HTML Lists A Google Ranking Factor? She says, “In order for HTML lists to be a direct ranking factor, adding them to your page and how you use them would have to be weighted within the Google search ranking algorithm. A 2010 Google patent analyzed by Bill Slawski shortly after its release indicates that (at least, at that time) Google used... [...]

Search Engine Journal contributor Anna Crowe has published an article anweing this important question: Is Your IP Address A Google Ranking Factor? She says, “When it comes to IP addresses as a ranking factor, things can get cloudy in the SEO community. And it’s difficult to know who or what to believe. The idea of IP addresses as a ranking factor began with the term “bad neighborhoods.” Bad neighborhoods are based on the idea that if you’re on shared hosting, your IP address is shared with all those other sites on the same shared server. Essentially, this could mean you’re sharing... [...]