When it comes to Google search rankings, we need to consider several factors that affect performance. Search Engine Journal contributor Roger Montti has published an article answering the question on whether Google penalizes sites with the same look. He says, “Google’s John Mueller answered the question if Google penalizes sites that are nearly identical. Mueller used examples of different levels of similarity between sites and suggested which one to avoid. Will Google Rank Sites that Look the Same? The question asked was about whether two sites that look similar could still rank in Google... [...]

Google search continues to change for both the businesses and the searchers. Google, with its algorithm changes, has been improving the search experience for Internet users. WordStream contributor Kristen McCormick has shared four Google search trends the can help you to improve your search engine marketing. She says, “We’re going to take a look at four important trends for Google search, with particular attention to trends in local search, to help you understand the direction Google is headed: Zero-click searches Quality-based results “Near me” searches Visual local results For... [...]

Rank Ranger team has published a new podcast episode titled’How Accurate are Google’s Results?’ featuring Jenny Halasz. Talking about this episode, Mordy Oberstein says, “The wonderfully wonderful Jenny Halasz chats it up about Google’s ability to offer nuanced results on the SERP: Is Google living up to the hype? Does it consistently offer clear and nuanced results?How’s that whole BERT thing working out at this point?Where are the gaps in Google’s interpretation skills and what does that mean for your site? Plus, we breakdown how Google uses its... [...]

Search Engine Marketing is one of the most important marketing channels to generate web traffic. And as we know, Google is the leading player when it comes to search. So if you are able to get into how the search engine acts, you could boost your business growth. Exposure Ninja’s Mike Curley has published a new podcast episode ‘How Google Thinks’ with Andy Tuxford. Curley says, “Our latest episode is a must-listen for any SEO lovers out there or for anyone who likes to talk SEO technicalities. Learn some tips from a tried-and-tested industry expert with the... [...]